Why We Really "Need" iPhone X

Why We Really

If you’re rushing out to buy an iPhone X (pronounced “ten”), you’ll be paying significantly more than you did for its two immediate predecessors, iPhone 7 or 8.

The differential is $300 in the US. The total price in the UK is close to £1000.

You won’t, however, be investing in much by way of revolutionary new technology. The underlying architecture of the phone is not that different. The major innovation seems to be a larger screen size, using a design approach already taken by Samsung.

So, if the technology is not that new, why will people fork out for a new iPhone when perhaps they already have the latest-but-one incarnation thereof?

Over the past two or three years, new phones generally have not offered great advances in technology. That’s not why we buy them. As one iPhone X reviewer put... click here to read the full editorial

›› Latest social comment by Mal Fletcher - posted on Friday 3 November 2017

Contact: media@2020plus.net | T: +44 (0)7426 542 497 | +44 (0)870 766 2660 | +44 (0)115 827 7098

Social Comment - Press, Media, New Media

Mal Fletcher is a respected social commentator and social futurist who has been a media commentator and presenter for more than 25 years. He is often called upon for expert views on social issues for TV, radio, the press and web media in various parts of the world.

As a social futurist, he and the 2020Plus research team track major social shifts. Mal writes, lectures and broadcasts about their likely future impact on business, organisations and the wider society. 

Mal Fletcher's work features on BBC Breakfast TV, Sky News, BBC World News, BBC Radio (e.g. Radio 5Live & regional stations), ABC Australia and many other media and press outlets in various parts of the world.

His work has featured in such publications as the Sydney Morning Herald, Melbourne Age, Guardian Online, Sunday Times (Ireland) and more. His social comment editorials are regularly reproduced in several online news and discussion magazines.

Selected samples from Mal's TV (mainly BBC) work are available here, here and here. Radio interviews are available here. Other videos are available here. (More samples below.)
Mal Fletcher's latest book, Fascinating Times is a social commentary. It takes a sharp-eyed look at some of the major social issues of our time and their likely impact on the future of how we live.
 

Areas of Expertise

Major areas of expertise include:

  • Emerging and future technologies 
  • Sociocultural ethics and values 
  • PESTLE (Political, Economic Socio-cultural, Technological, Legal and Environmental Analysis) 
  • Social media 
  • Generational change 
  • Civic leadership 
  • Innovation

 Media Endorsements

"Mal Fletcher comments on society not only as it is, but as it could be. Mal’s is a voice that should be heard."
- Mike Shaft, BBC Radio

"Mal Fletcher is an astute observer of the changes in western culture. He outlines the meaning behind sociological changes for a broad audience."
- Stephen Austin, ABC Radio 

 

Contact

Email: media@2020plus.net
Tel: +44 (0)870 766 2660  |  +44 (0)7426 542 497  |  +44 (0)115 827 7098

 

More Media Samples

 

Recent Social Comments

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