Understanding the Greta Effect

Understanding the Greta Effect

In August 2018, a teenager from Stockholm decided it was time for action on climate change. 

She had very little to use as leverage in support of her cause, so she went on strike. She refused to attend school, setting up a one-person demonstration outside the Swedish Parliament. 

Since that time, Greta Thunberg has found herself at the apex of an international movement. Her recent speech to the United Nations inspired some who watched it and saddened others. 

Her calls for climate action have proven provocative but effective in terms of increasing public awareness. Whether they will, in the end, provide more heat than light only time will tell.

Many people struggle to understand the Greta effect. Some, while admiring Ms Thunberg’s vision and tenacity, are concerned for her health, especially since her quest became a media phenomenon. 

To some degree, I share that concern.... click here to read the full editorial

›› Latest social comment by Mal Fletcher - posted on Monday 30 September 2019

Contact: media@2020plus.net | T: +44 (0)7426 542 497 | +44 (0)870 766 2660 | +44 (0)115 827 7098

Social Comment - Press, Media, New Media

Mal Fletcher is a respected social commentator and social futurist who has been a media commentator and presenter for more than 25 years. He is often called upon for expert views on social issues for TV, radio, the press and web media in various parts of the world.

As a social futurist, he and the 2020Plus research team track major social shifts. Mal writes, lectures and broadcasts about their likely future impact on business, organisations and the wider society. 

Mal Fletcher's work features on BBC Breakfast TV, Sky News, BBC World News, BBC Radio (e.g. Radio 5Live & regional stations), ABC Australia and many other media and press outlets in various parts of the world.

His work has featured in such publications as the Sydney Morning Herald, Melbourne Age, Guardian Online, Sunday Times (Ireland) and more. His social comment editorials are regularly reproduced in several online news and discussion magazines.

Selected samples from Mal's TV (mainly BBC) work are available here, here and here. Radio interviews are available here. Other videos are available here. (More samples below.)
Mal Fletcher's latest book, Fascinating Times is a social commentary. It takes a sharp-eyed look at some of the major social issues of our time and their likely impact on the future of how we live.
 

Areas of Expertise

Major areas of expertise include:

  • Emerging and future technologies 
  • Sociocultural ethics and values 
  • PESTLE (Political, Economic Socio-cultural, Technological, Legal and Environmental Analysis) 
  • Social media 
  • Generational change 
  • Civic leadership 
  • Innovation

 Media Endorsements

"Mal Fletcher comments on society not only as it is, but as it could be. Mal’s is a voice that should be heard."
- Mike Shaft, BBC Radio

"Mal Fletcher is an astute observer of the changes in western culture. He outlines the meaning behind sociological changes for a broad audience."
- Stephen Austin, ABC Radio 

 

Contact

Email: media@2020plus.net
Tel: +44 (0)870 766 2660  |  +44 (0)7426 542 497  |  +44 (0)115 827 7098

 

More Media Samples

 

Recent Social Comments

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